Rich green paired with vivid fuchsia and purple come together to create an enchanted forest for this special Quinceañera.

For Jasmine’s special day she wanted a mystical enchanted forest that truly evoked her personality. She called on the talents of event designer Edna Dratch-Parker of EFD Creative –Event Planning & Design to bring her vision to life. “When creating the enchanted forest vision one could conjure up multiple looks, but because this was for a young lady we wanted the design to be clean and defined, but also create a magical and vibrant feeling,” Edna explained. Box hedges lined the tent making you feel as though you were wandering through a forest. Large silver urns were bursting with bright flora and earthy branches on each table. Mini spotlights peeked through patches of moss to illuminate every urn adding to the magical feeling. The table number cards on each table were branded with Jasmine’s first initial and explained the significance of the Quinceañera celebration. The theme was carried out flawlessly even down to the cake.

The Wedding Brander™ herself, Edna Dratch-Parker of EFD Creative-Event Planning & Design chats with us about how her design brand came to be!

1. How did your business come to be?

My background is in art. I graduated from Maine College of Art, so thinking about design is really part of who I am and how I approach everything. I saw there was an opportunity to help couples take a more design-driven approach to their weddings, to bring their own personality into one of life’s most important occasions. From my point of view, design and planning should be fused together from very start.

There is no shortage of interest in people wanting to express their own style – look at all the
reality TV shows focused on design! Even though the internet has made it easy to pin favorites
and share the best design ideas in the world, understanding what these options might mean for your wedding, and how to create your own vision by successfully incorporating the best design elements can be overwhelming. I wanted to help with this process and parlay my experiences as professional designer, marketer, and event planner to help couples create a more personalized wedding experience – what I call wedding branding. This approach is how The Wedding Brander ™ came to life.

2. What are the services you offer?

With decades of experience we bring from the design world – from fashion to advertising to event planning –  EFD Creative has a unique perspective in the wedding industry. We create personalized, designed weddings and influence a whole new category of wedding branding.

3. Where are you located and how far are you willing to travel to provide your services?

EFD Creative is located in the South End of Boston serving all of New England and beyond!

4. How far in advance do you recommend clients to book? 

6 months to a year is ideal, but we can accommodate a shorter timeline if necessary.

5. What is one piece of advice you always give to brides?

It can be easy to get overwhelmed – getting married is such an emotional and exciting time – but it’s also important to keep it all in perspective. I always tell my couples – remember, it’s about the love! It’s about celebration! And no matter what, we always can find a solution to the problem.

Photography: Life Fusion Photography

Reclaimed wooden design elements are softened with lush summer greens, creamy white bouquets with pops of periwinkle, and a furry companion.

The vision was an intimate wedding along the Marstons Mills river edge, inspired by a Dory rowboat that was handcrafted by a local Cape Cod craftsman. “I am fortunate every day to walk out my back door and be inspired by the moving Marstons Mills river, lush trees, grapevine, and other natural flora indigenous to Cape Cod. The stone walls and antique buildings inspire me to follow my love for everything natural, vintage, and rustic,” Karen Taddei of Lilacs Florals described. A garland of textural garden flowers lined the rustic picnic table from Be Our Guest. French round back chairs and ivory place settings added a touch of modern refinement to the table design. Over in the lounge area, a weathered door was placed upon a wrought iron base to serve as the table where sugary confections fromArtisan Bake Shop could be enjoyed. Donning ethereal gowns from A Little Something White, the bridal party cozied up with Ted the Golden Retriever on an antique sofa and watched the sunset.

Ranging in intensity from soft to vibrant posh peach hues evoke a passion for the warmer seasons.

Palate pleaser of shrimp cocktail and savory mini sandwiches from Festivities are perfect for any soiree.

Cheers from Russell Morin’s Catering and Events! Refreshing cocktails photographed by Sara Zarella.

Elegant script dances upon this whimsical invitation by Paper & Pearl.

Adorn your neck with a twinkling rose gold necklace by Haute Bride, available at A Little Something White.

Peach chiffon Donna Morgan bridesmaid gown embodies a bohemian vibe. Available at The White Dress By The Shore.

Personal cake crafted by The Catered Affair is the sweetest petite treat. Photographed by Corinna Raznikov.

Bountiful bouquets by Flowers By Semia add texture to a shimmering bridal party. Photographed by Erin McGinn.

The Catered Affair serves up classic New England fare on the trendiest of dishes from Be Our Guest. Photographed by Corinna Raznikov.

Poppies and peach harmonize to create a fresh bouquet by Poppy Floral. Photographed by Lindsey Orton.

Real, luscious peaches serve as escort card holders as thought of by the talented team at Jubilee Events. Photographed by Carla Ten Eyck. Escort card by Cece NYC.

Shimmering peach chiffon gown by Kelly Faetanini exudes summer luxury. Available at A Little Something White.