SD Events || 44 Washington Street Suite 220 || Wellesley Hills MA 02481 || 781.416.9500
Creative visionaries with an unbridled passion for event design, the team at SD Events will bring your weddings dreams to life! We caught up with owner and principal event producer, Tasha Bracken to learn more about SD Events and what is trending in wedding event design…
How did SD Events come to be?
For as long as I can remember, I always loved a fun party – whether just an intimate dinner with close friends or a large family gathering. When I was young, my Dad entertained often and I would always help prepare the food, set the table and make sure everything was in place when guests arrived. Our specialty was a great red sauce and Caesar salad dressing – which I still make today! These memories fuel my love of events which continues to grow and has become my passion.
What is currently trending in weddings event design?
There are so many things happening in the industry right now and one of the main facilitators is Instagram! As crazy as that sounds, Instagram as a platform, continuously changes the industry – at lightning speed. What was “in” yesterday is “out” today – literally almost that fast. As a result, we have developed the “SD Style Look Book,” which helps us forecast the trends – think Fashion Week – on a smaller scale, of course. It’s all about taking what we’re used to seeing in weddings and putting a new twist on it.
Here are some trends to keep an eye on:
- Cascading Floral Wristlet
Over-sized, dramatic bouquets are in, but we took it to the next level and partnered with an amazing florist to create what’s next in wedding florals – the Cascading Floral Wristlet: an over-the-top free-flowing bouquet that’s both versatile and showstopping.
Another floral trend that we’ll start seeing more of is the use of starflowers in bouquets. I personally love starflowers because they’re textural and come in a beautiful blush hue so it’s elegant, but has organic appeal.
- Textured Decor
The emergence of bold textures and metal décor is so exciting! Metal chargers and menus create a crisp, edgy look. Pair that with soft elegant elements that play off the candlelight – and it creates a beautiful juxtaposition. We’re also seeing the use of cool fabrics like velvet and vinyl – perfect for a glam cocktail reception.
- Escort Card Statement Displays
We’ve evolved beyond just escort cards on a table and are now looking to utilize this wedding staple as a design element to create a statement that welcomes guests into the reception to create one of those “wow” moments.
Image: Emily Tebbetts Photography
For example, we’re currently working with one of our clients to create a map of the United States, highlighting the national parks which will be their table names. We’ll then pin each table assignment to correspond to the location of the national parks. The map will hang from a large wooden backdrop which will be a focal point as guests enter the cocktail reception.
The couple has spent a good deal of time visiting national parks and it has been a significant part of their relationship, which is why they wanted to incorporate into their wedding. All the parks they have visited will be represented in the display.
What are the services you offer?
Simply put, we envision, design and execute the most memorable events for our clients. And we have fun doing it! Soup to nuts – we can (and do!) do it all.
We pride ourselves on designing and executing events that are representative of our clients. We know what’s trendy, but that doesn’t dictate the design or vibe of the events. We work to ensure that everything reflects our client’s taste and style.
An “SD staple” is some kind of interactive element – a fun photo booth, create-your-own bloody mary bar, glam-your-glass, etc. For example – one client loved Lilly Pulitzer, so we created a themed Lilly Pulitzer Cosmo Bar with our own “Cosmo Girl” serving delicious cocktails all weekend – at the welcome dinner, reception and brunch.
All the glitz and glam aside, to us, it’s most important to create and celebrate special occasions that will be remembered long after the last guest has left.
How far are you willing to travel to provide your services?
While we primarily plan weddings and events in the New England area and NYC, we head South during the Northeast’s “off season” and plan events down in South Florida. That said, we’ll travel where there’s a need. So far, we’ve gone as far as Costa Rica!