You’ve booked the date and venue — now, you need to alert your guests so that they can save the date! But there are so many paper options to consider. We caught up with Emily Hostetler, the founder of Paper Moss, an award-winning design studio that creates custom stationery for all your wedding needs, to get her tips on everything paper-related as you plan for your big day.
Nowadays, with so many invitations to peruse on Pinterest, what steps can you take to make an invitation feel unique and one-of-a-kind? We always try to draw out things that are unique to the couple or wedding itself. For example, if a couple is getting married in a venue with decorative ceiling tiles or patterned architecture elements, we will recreate the pattern and include it somewhere in the invite suite (like a blind emboss texture on the back of the invite or the envelope liner). This allows us to keep with some stationery trends, but stay true to producing something that’s special.
What are some new trends in wedding invitations? Painted edges are back but not just your typical gold. We’re seeing bright pops of color like coral and deep hues such as navy. Mixing full color printing with gold and silver foil is going to be big this year too. It’s a higher price tag, but gives so much more dimension! Finally, you’ll see lots of variations of a favorite of ours: hand calligraphy.
Once you’ve settled on a design, what is the best time table to follow for sending invitations out? We suggest sending two months in advance, making the RSVP date one full month before the wedding.
If you’re planning to send a save the date, does it need to compliment your wedding invitation? It can certainly mimic the same colors and fonts, but don’t be afraid to do something more fun and casual like a vintage postcard of the venue or modern designs that are driven solely by typography.
Are there any fun ways to include social media on your invitations? Have you seen any modern brides advertising their hashtag there? What are some quirky (and cool) things you’ve seen brides add to their invites? Social media can be fun to include on some detail signs at the reception, and some couples opt to put it on their save the dates and wedding programs as well. One of our favorite elements that couples add to their invite suites are custom postage stamps — it’s like the cherry on top!